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  • Writer's pictureamrita menon

How Many Customers Do You Need To Make Your Business Successful?

One is the start of the journey to success

If you surf the internet for a few moments, you’ll find a hundred strategies to grow your business this year. No matter what business you’re in, there’s always a list of the top 10 things you can do to boost your business today.

In the digital age, we’ve immersed ourselves in the screen so much that customers have become numbers, and our business has turned into diagrams and bar graphs.

Whether you’re selling a product or delivering a service, the lifeline of your business is your customer. Get your customers right and you have something to work towards. Make your customers happy, and you have a business.

Start With One

Find one problem to solve and one customer to serve

It takes just one customer to start building a successful business. If you have one loyal customer who cannot live without your product/ service, your business will always be running and in profit. Overdeliver to your customers and have a short-term memory towards failure. If they take advantage of you, move on and do it all over again. Keep overdelivering and the right customers will become your marketers. And in no time, you’ll have a stage full of true fans, more than enough to impact a bigger audience.

Branding, marketing, and sales — all boil down to one thing: Empathy. So start with one customer — overdeliver to them, go above and beyond to solve their problems, and show them you care. Word of mouth trumps all marketing tactics.

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