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  • Writer's pictureamrita menon

Shift your focus to succeed in business.



Business is pretty straightforward. It’s a give and take; you solve a problem for your customer and charge a value for it. It’s transactional, relational, and direct.

As a business owner, your only responsibility is to help your customer. It’s not to boost sales, increase traffic or run campaigns. All of these are important, but insignificant if you don’t have a customer.


Often the companies that we see growing big and fast are like leaking buckets, because their company is built on the idea to simply keep selling, whether people like their product or not. It is easy to complicate and forget the crux of what makes a business grow.

Business Is Simple

  • You have a product or a service

  • There is a customer with a problem that you can solve

  • You find that customer and solve their problem

  • You charge a value for your product or service

  • You’re in business

If you do this effectively, over the course of time you’ll have a solid customer base. Of course, it’s not all that easy, but it’s also not as complicated as most people make it seem.

Shift Your Focus On What Matters

Creating a logo, crafting a brand message, and putting up your new website. It’s easy to get lost in the hundred supposedly important tasks as a business owner. We’ve all been there. Yes, these are important steps you’d definitely take along the way, but they’re not what keeps your business running — and don’t let anyone make you think otherwise.


So don’t let the unending list of business growth strategies on the internet overwhelm you. Just focus on serving your customer best, and you’ll have a business that grows exponentially.

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