The Most Essential Skills For An Entrepreneur
An entrepreneur refers to someone who builds or operates their own business. By having an equity stake in the firm, the entrepreneur can enjoy a great deal of profit if things go well; but, they also take on a great deal of risk—far more than a regular employee of the business. This entrepreneurial risk can take several forms, including financial risk, career risk, emotional risk, or overall business risk.
The ability to craft a killer sales pitch
The ability to write a killer sales pitch and advertisement that bring in tons of leads
is the most lethal weapon a business owner can have. If this skill is mastered,
there is nothing that can stop your business from success. Mastering this skill
comes with the realisation that the customers don’t care about what you have to
offer. Once you understand this, you will be able to centre your pitch in the best
interest of the customers. If you have the skill of writing sales messages and
advertisements that consistently bring in prospects, you have what Suby calls, the
ability to ‘virtually write your own ticket’.
Setting up an automated selling system
Once you have mastered your craft, you can make great success through one-to-
one selling, but soon you’ll find that there is only so many hours in a day and only
so many sales that you can make individually.
Your ability to scale is now limited by the clock. To truly make the most out of your
pitch and to really scale your business to the next level, you need to set up an
automated selling system. What this automated selling system will do is sell your
sales pitch on autopilot. The sales message which you would normally pitch to
one person at a time will be presented to a large number of people at once.
Advertisement channels like Facebook and Google Ads, Email and YouTube are
the delivery vehicles of your automated selling system. They can get millions of
traffic to your ads with one click. The most crucial part here is to convert this traffic
into paying customers.
Turning the commodity of traffic into leads
In today’s age, traffic has become a commodity. Just like groceries, you can get
traffic to your website for just a couple of bucks.
Traffic and conversion
More than 3.5 billion searches are made every day on Google. You set up a
Google ad and there you have it, access to millions of visitors. But what most
businesses don’t get is, they don’t have a traffic problem, they have a conversion
problem. The real issue is converting your traffic into paying customers and
making your ads pay for themselves with profit in hand.
What determines which of these ads will bring in the most leads? Good
advertising is simply a sales pitch, regardless of the medium, The better your
sales pitch is, the more conversion you’ll get out of it. The most lethal weapon that
you’ll need in converting your viewers into customers is to deliver a killer sales
pitch. Deliver your pitch in the same way that you'd pitch on one-on-one
interaction. If your YouTube ad has 200000 views, that's 200000 chances to give
your best sales pitch to 200000 people listening to it individually.
If you had the chance to make a 60-second sales pitch 80,000 times to 80,000
prospects, what would you say to them, if they were right there in person?